I Optimize Meta Accounts & Make Conversion-Focused Social Ads
Lowering your customer acquisition costs with performance creative
Your audience isn’t on social media to watch your ads - so make ads they want to watch. Nowadays targeting isn’t always sufficient enough to reach your core audience, let alone scale that audience when you begin to plateau.
Having scroll stopping ad creative that speaks to your audiences emotions is possibly the most important way to reach and resonate with your audience. I’ll manage your paid social accounts, reduce your CAC, and work with content creators to develop high performing ad creative.
Make ads your audience actually want to watch and buy from.
Services
-
Meta Management Retainer
Looking for an advertising partner to optimize your Meta ad account and develop performance ads? I’ll work closely with you to deeply understand your brand, business margins, and target audience to develop a Meta strategy that makes a profitable impact to your business.
I won’t only manage your meta ad account with regular optimizations and audience targeting on an ongoing basis, but I’ll develop a Meta strategy revolving around extensive creative testing based on customer and audience data - testing different visuals, messages, and ad concepts to see what best resonates with your core audience.
Additionally, you’d have access to my UGC content creator pool to diversify your UGC ad creative.
Retainer Cost: Every client and advertising account presents a unique situation. Depending on factors such as the number of ad accounts, platforms, creative support, and other variables, I offer a flat monthly rate.
-
New Advertiser Course
If you’re a small or newer brand looking to get into Meta advertising but don’t see profitable margins with an agency or a retainer, this plan may be perfect for you. Starting to advertise on Meta can be intimidating, but this package is meant to guide you through the process of how to run your ads profitability.
Within 3 weeks I will:
Set up your Meta Ads manager account (if you do not already have one)
Audit any existing campaigns
Conduct an audit on your customer and target audience
Train you to manage and optimize your ad account
Teach you the key factors that make up high performing ad creative
For 6 additional weeks you would also have access to me for ongoing support and guidance.
Cost: $1500
-
UGC Content Creation
Not looking for an ongoing retainer, but still in need of a content creator with experience in UGC video ads?
l analyze your top performing ads and customer reviews to develop custom UGC ads that will not only get your target audience to stop scrolling but to convert them into customers. This package will include full rights to the content, final assets, and I’ll supply all raw footage.
Cost:
1 UGC Content (Footage Only): $150
1 UGC Asset (Scripting, Editing, & Footage): $350
My Work
Thumb stopping ad creative that targets your core audience and drives conversions
Hi, I’m Tony!
Specialist in Meta Advertising and Performance Creative
With over five years of expertise in performance marketing and creative strategy I’ve navigated diverse accounts spanning outdoor apparel, travel and tourism, food and beverage, and numerous other DTC brands.
I partner with brands I genuinely believe in and love to work with them to understand their business and audience to determine how they can best maximize their advertising dollars. Most enjoyable is the process to understand an audiences’ psychology to develop top performing ad creative that truly resonates with an audiences pain points and desires.
Areas of Expertise
Media Buying
Creative Strategy
UGC Ad Development
Creative & Message Testing
Book a Discovery Call
We’ll discuss:
What your current paid social strategy is and what you’re looking for in a new partner.
Your business objectives and what role paid social plays in that objective.
My approach to media buying, creative strategy, audience research, and my testing/optimization strategy.
Service pricing and next steps.